To celebrate the one-year anniversary of their successful Allegro MedSpa, Santa Rosa plastic surgeons Dr Heather Furnas and Dr. Francisco Canales give their Plastic Surgery Associates of Santa Rosa Web site a makeover to feature the medspa prominently
SANTA ROSA, CA – December 19, 2007 – According to the International Medical Spa Association (IMSA), there are anywhere from between 1,500 and 2,500 medspas now in operation across the United States, up from less than 50 just five years ago. So, it should come as no surprise then that in late 2006, Santa Rosa plastic surgeon Dr. Heather Furnas and her husband Dr. Francisco Canales – partners in Santa Rosa’s Plastic Surgery Associates – saw an opportunity with Allegro MedSpa to expand upon and complement the services they’ve offered patients considering plastic surgery in Santa Rosa since 1992.
“One reason for the soaring popularity of medspas,” says Dr. Furnas, “is the increasing number of safe and effective non-surgical treatments available to image-conscious men and women for combating the signs of aging in Santa Rosa—Fraxel® Laser Treatment and DermaSweep™microdermabrasion to name just two.”
Given the training, experience and true caring of Dr. Furnas and Dr. Canales, it shouldn’t come as a surprise that Allegro achieved success in its first year. Still, although the popularity of non-surgical options is growing, when it comes to medspas, there are no guarantees. Just ask Fig. which recently closed 17 of its 18 clinics across the country and is rumored to be considering filing for bankruptcy protection.
Dr. Canales says, “Dr. Furnas, myself and our in-house aesthetician Danielle Militello are a team, a small team, but that means we’re able to tailor skin rejuvenating treatments in Santa Rosa—Fraxel®and DermaSweep™—to the unique needs of our patients. The franchises? They’re more concerned with signing up more franchisees.”
So, how did the two plastic surgeons celebrate? By making over the Web site for Plastic Surgery Associates of Santa Rosa to not only highlight plastic surgery, but the medspa as well. As Dr. Canales says, “We saw the need for a medical spa and after getting that up and off the ground, we also recognized the need for a new Web site to reflect the quality of the services we offer.”
And while it’s been a great year for Allegro MedSpa and Santa Rosa’s Plastic Surgery Associates, it isn’t all about the two surgeons. “We wanted to do something to say thanks to the community that’s supported us.” says Dr. Furnas, “In giving our site a ‘facelift,’ we wanted to give something to prospective patients. So, today, when patients register online, their consultation, normally $25, is free of charge.”
It’s certainly been a great 2006 and 2007 for Allegro MedSpa and Santa Rosa’s Plastic Surgery Associates, and as Dr. Canales says, “We’re excited about 2008.”
For more information about Dr. Heather Furnas, Dr. Francisco Canales or Santa Rosa’s Plastic Surgery Associates, call (707) 537-2111 or visit www.enhanceyourimage.com.
About Heather Furnas, M.D.:
Dr. Heather Furnas is a Santa Rosa plastic surgeon board certified by the American Board of Plastic Surgery (ABPS). The former President of the Sonoma County Medical Association, as well as a past delegate to the California Medical Association, today Dr. Furnas owns and operates Santa Rosa’s Plastic Surgery Associates. She is a member of the American Society of Plastic Surgeons (ASPS), the California Society of Plastic Surgeons and the prestigious American Society for Aesthetic Plastic Surgery (ASAPS).
About Francisco Canales, M.D.:
Dr. Francisco Canales is a Santa Rosa plastic surgeon board certified by the American Board of Plastic Surgery (ABPS). The former Chief of Plastic Surgery at Santa Rosa Memorial Hospital and Chief of Surgery at Warrack Hospital, today Dr. Canales owns and operates Santa Rosa’s Plastic Surgery Associates. He is a member of the California Society of Plastic Surgeons, the American Society of Plastic Surgeons (ASPS) and the elite American Society for Aesthetic Plastic Surgery (ASAPS).
About Plastic Surgery Associates:
Located at 4625 Quigg Drive in Santa Rosa, Plastic Surgery Associates offers patients considering plastic surgery in Marin County, Sonoma, Napa or Santa Rosa, state of the art cosmetic surgery and the combined experience of two board certified plastic surgeons. Plastic Surgery Associates prides itself on educating patients, attention to detail, on taking a team approach that emphasizes patient safety and natural-looking results, and in treating each and every patient as part of the family.